- 01 Dynamic thumbnailing
- 02 Lighting and color keys
- 03 Hyper-detailed rendering
- 04 Final marketing and UI polish.
Concept art solves production problems, marketing art sells the final game. This course shifts your mindset from functional, orthographic design to high-end, consumer-facing illustration. You will take an existing character or environment and render it to the extreme polish standards of AAA splash art. We focus heavily on dynamic, forced-perspective composition, dramatic storytelling lighting, and hyper-detailed material rendering. You will also learn the commercial constraints of this specific pipeline, such as leaving negative space for game logos, UI elements, and social media cropping, ensuring your illustration works as a functional marketing asset.
Student Outputs: Dynamic composition thumbnails, lighting and color keys, and a final, hyper-polished AAA marketing illustration.
WHAT YOU'LL DO
- Transition from functional concept design to high-fidelity, consumer-facing commercial illustration.
- Dynamic, forced-perspective compositions that demand the viewer's attention and evoke emotion.
- Hyper-polished material rendering to meet the strict visual standards of AAA marketing.
- Commercial requirements like typography, UI placement, and varied aspect ratios.
STYLIZATION MARKETING COLOR VALUE COMPOSITION
@mike azevedo - Images are for illustrative purposes only and do not represent actual course content or instructors.